Change Your Story. Change Your Life.
Imagine what’s possible if nothing held you back.
More confidence. Bigger opportunities. Bolder choices. A life that finally reflects what you want and who you truly are. Woman UP! is the much-needed wake-up call that exposes the hidden beliefs, behaviors, and patterns that quietly sabotage women's confidence, careers, and potential — and gives them the practical tools to break the cycle, take control, and create the lives they were always meant to live.
WOMAN UP!
Overcome the 7 Deadly Sins that Sabotage Your Success
What if the biggest obstacle standing between you and the life you want isn't a lack of talent, intelligence, or opportunity — but the everyday habits, beliefs, and behaviors that quietly sabotage your confidence and keep you playing small? News flash — you’re not alone.
Every woman has second-guessed herself, played small, stayed silent, chased perfection, sought approval, or talked herself out of opportunities she was more than capable of pursuing. These self-sabotaging behaviors are far more common than you think — and I've committed every single one of them. In many ways, Woman UP! is the book I wished I'd had.
Drawing from decades of executive coaching, real-life experience, and a proven track record of helping women achieve extraordinary results, I wrote this book to expose the “Seven Deadly Sins" that quietly undermine confidence, careers, leadership, and potential. Through relatable stories, practical strategies, and easy action steps, you'll learn how to recognize these patterns, break free from them, take control, and replace them with habits that empower you to think bigger, lead more boldly, and create the life you deserve. It's time to Woman UP!…and it’s never too late.
~ Aimee
After reading Woman UP! you’ll be able to…
Recognize What’s Holding You Back
Identify the hidden habits, beliefs, and behaviors that quietly undermine your confidence, limit your opportunities, and keep you from reaching your full potential. Discover how being "too nice" can hurt your career, why perfectionism keeps you stuck, and how undervaluing your worth has become an epidemic for women.
You can't change what you don't recognize. Lasting change begins with awareness.
A MUST READ for women everywhere who want to be their best and most confident! Aimee is the real deal, and I have given the book to so many people. ~ Anita
Break the Cycle
Awareness is just the beginning. Real change happens when you take control, challenge self-doubt, perfectionism, people-pleasing, and overthinking, and replace old patterns with practical tools, proven strategies, and intentional action. Learn how to make more confident decisions, take bold action, and create habits that support your success instead of sabotaging it.
If you want a different life, it's time to do things differently.
As I was first reading Woman UP!, I decided to order printed copies for every woman in my organization. By the third chapter, I realized that everyone (including men) needs to read this book! ~ Suzanne, CEO
Create a Bigger Life
When you stop letting fear, self-doubt, and self-sabotage hold you back, everything begins to change. New doors open. Bigger opportunities appear. Possibilities that once felt out of reach suddenly become attainable.
You'll think bigger, lead more boldly, and create the life you want with greater clarity, courage, and confidence.
Because your life expands when you do.
Woman UP! should be mandatory reading! This book is a great contribution to help women move forward in whatever career they chose! ~ Margo, CEO
Let’s go shopping
DDiscover the books, tools, and resources designed for women to help you unlock what’s possible in your life.
Aimee Cohen, author
When you stop standing in your own way, there’s no limit to what’s possible.
Throughout my career, I've had the privilege of coaching and developing thousands of women to achieve extraordinary results — with a nearly 100% success rate. Along the way, I noticed a pattern that appeared time and time again.
Regardless of age, title, industry, or income, women were often held back — not because they lacked talent, intelligence, or potential, but because of the habits, beliefs, and behaviors quietly shaping their decisions, undermining their confidence, and limiting what they believed was possible.
And I was no exception.
I've struggled with perfectionism, second-guessed my decisions, stayed silent when I should have spoken up, underestimated my worth, and played smaller than I was capable of playing. I share my own "Guilty Confessions" throughout this book because I know firsthand the impact self-sabotaging behaviors can have on your confidence, your career, and your life.
Woman UP! is the book I wish someone had handed me when I was sitting behind an empty desk, wondering, Is this all there is? It would have saved me years of self-doubt, overthinking, and learning things the hard way. Instead, I learned those lessons through experience, countless conversations, and decades of helping women think bigger, overcome obstacles, and achieve more than they thought possible.
Today, I'm passing those lessons on to you.
I wrote Woman UP! to help you recognize what's been holding you back, take control, break the cycle of self-sabotage, and create a bigger, bolder life than you ever imagined.
My hope is that you'll stop waiting, doubting, and standing in your own way. Because this is not all there is. There is so much more — and it's yours to create.
Time to Woman UP! and make it happen.
~ Aimee
ABOUT THE AUTHOR
I absolutely LOVED this book! It's meant to help you in your career. But I felt it went beyond this and actually helped to be a better woman — personally speaking. It helped my self-esteem a great deal. Read it, ladies, you'll enjoy it. ~ Eva
What’s Your Confidence Battery™ Level?
Take this FREE 3-minute quiz and find out right now.
Your confidence powers every area of your life — from the opportunities you pursue and the risks you take to the way you communicate, show up, and achieve your goals. This quick Confidence Battery Check™ gives you a personalized snapshot of how charged your confidence is right now, recommends one of the six Keys from The Confidence Operating System™, and gives you a Bold Action to start creating more confidence immediately.
So … how charged is your Confidence Battery? Let’s find out.
